Meet the Visionaries Behind Sugo Hospitality
Sugo Hospitality is driven by a team of experts from diverse industries, united by a passion for exceptional dining and hospitality. Rooted in Italian culinary traditions and inspired by Southeast Asia’s vibrant food culture, we create innovative restaurant concepts, premium F&B experiences, and strategic hospitality solutions—delivering excellence in every project.
Co-founders
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Co-Founder
Luca Maselli is a seasoned strategic leader and co-founder of Sugo Hospitality, bringing over 10 years of investment banking experience to the hospitality industry. With a strong foundation in strategy, operations, and business development, Luca combines his financial expertise with a passion for F&B, lifestyle, and fashion, driving innovation and growth across diverse sectors.As the owner of a successful fashion accessories brand that spans Europe and Asia, Luca has a keen eye for trends and a deep understanding of cross-industry dynamics, making him a key driver behind Sugo's expansion and success. His approach merges financial acumen with creative insight, ensuring that each new venture aligns with market demands and delivers sustained profitability.
Luca is instrumental in shaping Sugo’s business strategies, developing scalable F&B concepts, and fostering long-term relationships with partners and investors. His ability to blend the worlds of hospitality, lifestyle, and fashion positions Sugo Hospitality as a leader in the industry.
Looking to grow your F&B business or innovate your brand strategy? Connect with Luca to discuss how his strategic insights can take your business to new heights.
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Co-Founder
Chef Filippo Galuppini is a culinary expert and protégé of the legendary Massimo Bottura, bringing several years of Michelin-starred experience to the Sugo team. Known for blending the charm of traditional Italian cuisine with bold, modern flair, Chef Filippo creates innovative dining experiences that captivate the senses and leave a lasting impression.Having honed his skills in some of the world’s most prestigious kitchens, Chef Filippo’s approach to culinary artistry merges Italy’s rich heritage with contemporary techniques, making every dish a work of art. At Sugo, he leads the culinary direction with a passion for Mediterranean-inspired flavors, elevating each concept with unique, unforgettable creations.
Whether designing a menu for a fine dining restaurant or developing scalable concepts for F&B ventures, Chef Filippo’s expertise ensures excellence in every aspect of the dining experience. His philosophy is rooted in quality ingredients, innovative presentation, and a deep respect for Italian tradition.
Connect with Chef Filippo to learn more about elevating your F&B concepts and creating exceptional dining experiences.
Operational Team
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Edoardo Roveda
BUSINESS DEVELOPMENT & ORGANIZATION
With a background in business development and operations, Edoardo Roveda has been working across different industries, including as an entrepreneur in the F&B sector. At Sugo Hospitality, he focuses on expanding business opportunities, optimizing operations, and structuring growth strategies to support both new and existing concepts. Passionate about hospitality and innovation, he works to bring modern, high-quality dining experiences to life across Southeast Asia.
At Sugo Hospitality, we blend Italian culinary excellence with bold innovation. Led by Chef Filippo Galuppini and Luca Maselli, our team is redefining modern hospitality. If you’re passionate about F&B, creativity, and high-end dining, we want to hear from you!
